Sunday, December 6, 2009

Why do we choose alternative medicine?


One is enough to report a little to appreciate what has been the growth of the alternative medicine in the last decades and to verify so this type of medicine has grown up to meeting in an equality foot the conventional medicine.

The market will equip the traditional medicine with the Medicine China, Ayurveda and other branches of the medicine holística originated with east, and the patients even often prefer the alternative medicine to the conventional one. But why does this happen? An investigation published in the Journal of Consumer Research explores the question thoroughly.

Wenbo Wang, Hean Tat Keh and Lisa E. Bolton has worked thinking about how to answer this question, before which they offer two possible explanations for it, both relating to the nature of the alternative medicine and to his method of work.

(I resided …)

No comments:

Post a Comment